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Revenue
Estimated # of Impressions per month
Fill Rate
Remainder CPM
3,000,000 Impressions * 50% Fill Rate * $1.00 CPM
$1500
+ 3,000,000 Impressions * 50% Remainder Rate * $0 CPM
$300
Total Revenue
$1800
Expenses
Fixed Publisher CPM
Sales Commission %
Ad Serving Costs per CPM
Total Expenses
$1000
Profit
$1,000,000
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