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Inventory
Monthly Pageviews
Ads per page
Total Impressions
3,000,000
Direct Sales Revenue
Average CPM Charged
Fill Rate
3,000,000 Impressions * 50% Fill Rate * $1.00 CPM
3,000,000
Remnant
Total Revenue
$300
Expenses
Sales Commission %
Ad Serving Costs per CPM
Total Expenses
$1500
Profit
$1,000,000
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